Your keyword basket contains the terms people use most frequently to find you. Be sure to share it with your marketing communications writers. Have you spent time and/or money researching the terms that people use to find your blog and Website, your “keyword basket?” Do you realize that you can pump these terms into the [...]
Blog-posting for somebody else can play a role in your marketing communications effort. Here are three ways to make it work. In “Ghost Blogging As If It Were Alec Baldwin,” I mentioned that ghost blogging, or posting to a blog in the place of people who are unable to do it themselves, has proponents and [...]
Marketing communications writers try to tell the story of the company that hires them. We should focus on customer problems instead. Most of the time, I like David Meerman Scott of WebInkNow renown, and agree with what he has to say. I think he has come to “believe his own stuff” and go on a [...]
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