A good marketing communications writer is versatile, but don’t push it. Everybody’s talent stops somewhere. How thin can you spread your marcomm writer? Can she do a good job on everything you need, like: white papers Web content technology overviews case studies press releases corporate backgrounders annual reports blog posts SEO copywriting (isn’t that redundant [...]
Thousands of blogs are born each day, but it’s not all sweetness and light. A summary of the downside of blogging, whether for yourself or for your organization. Even back in 2006, Technorati was estimating that 175,000 new blogs were born each day, or one every half-second. Even if only one-tenth of them made it [...]
Set your marketing communications writers up to give you perfect content. Have them write about what they love (that you sell). With Valentine’s Day still on our minds, it’s a good time to think about love, as in loving what you write about. Tom Chandler of the Copywriter Underground posted recently on Tom Gaylord, an [...]
Even after you’ve hired the writer, writing projects don’t just happen. Somebody needs to move them along, and it’s usually your writer (if you’ve picked a good one). Nothing works because you want it to. You have to make the damned thing work. -Thomas Edison (I think) I saw that several years ago in a [...]
Your marketing communications play a big role in earning your customers’ trust. Writers can help with this, but it’s not easy to get them to do so. With its 2010 Trust Barometer, the public relations firm Edelman reports that 83% of U.S. consumers value transparent and honest practices, and a company being a “company I [...]
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