Q: When is a White Paper Not a White Paper?

This post was written by John White on Fri, 18 Dec 2009 07:54:43 +0000
Posted Under: give away content,marketing manager,publishing content,Web content,white papers

white-paper-leverageA: When you’re clever enough to get leverage from the content in other formats and forums.

I was pleased to see that client Xiam Technologies was making excellent (re-)use of their white paper, “Make It Easy on Me – 3 Ways Operators Can Use Personalization To Give Customers What They Want On The Mobile Internet,” the fruit of our collaboration this past summer.

Xiam is using the white paper as a content-lead into msearchgroove, a knowledge portal on mobile search, mobile advertising and social media.

Personalization is also a topic Colm Healy — CEO of Xiam Technologies, a Qualcomm subsidiary providing discovery and recommendations solutions to mobile operators — will examine in a series of thought leadership contributions on MSG beginning later this week.

The first in the series will outline the key takeaways of the company’s white paper, titled “Make It Easy For Me: 3 Ways Operators Can Use Personalization To Give Customers What They Want On The Mobile Internet.”

Content like white papers, case studies and technical articles is rich in SEO-potential and industry authority. Why restrict it to the corral of your Website when you can give it away and get it to roam the plains of the Web, seeding your brand? (Tip of the hat also to msearchgroove, who obviously sees the potential for leverage.)

Never forget the Content Buffet. Xiam is one of those laying out a rich spread.

John White of venTAJA Marketing posts about technology writing from the perspective of the marketing manager. It’s dirty work, but somebody has to do it.

photo credit: KVDP

Comments are closed.