A: When you’re clever enough to get leverage from the content in other formats and forums. I was pleased to see that client Xiam Technologies was making excellent (re-)use of their white paper, “Make It Easy on Me – 3 Ways Operators Can Use Personalization To Give Customers What They Want On The Mobile Internet,” [...]
There is an art to writing slide decks that support your presentation, and an art to presenting without a slide deck. Hire a writer who can help you with both. Have you ever seen a slide deck get in the way of a presentation? Your own presentation, perhaps? You’re standing in front of forty people [...]
Before you try to write witty corporate or marketing content, know your ideal reader intimately. Otherwise, don’t even bother. Witty? Says who? Well, that’s really what it all gets down to, then, isn’t it? Who says your writing is witty? And who gives him/her the authority to judge it? “Give me a place to stand, [...]
Hire marketing communications writers who can tell a good story. Then have them tell yours. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding an angle to do it “engagingly.” These problems go away if you think in terms of stories. Prospects [...]
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