http://ventajamarketing.com/writingblog/2009/10/hire-a-writer-who-understands-following/ For Marketing Managers Who Want More from Their Writers and Their Content Mon, 27 Feb 2012 17:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://ventajamarketing.com/writingblog/2009/10/hire-a-writer-who-understands-following/comment-page-1/#comment-169 John White Wed, 07 Oct 2009 00:03:39 +0000 http://ventajamarketing.com/writingblog/?p=255#comment-169 Gotta have a next step. Readers crave leadership; you've got to tell them everything. Gotta have a next step. Readers crave leadership; you’ve got to tell them everything.

]]> http://ventajamarketing.com/writingblog/2009/10/hire-a-writer-who-understands-following/comment-page-1/#comment-167 Karen Marchetti Tue, 06 Oct 2009 20:59:27 +0000 http://ventajamarketing.com/writingblog/?p=255#comment-167 Great points John. Too many marketers don't think about the LOGICAL next step. In addition, it's also true that viewers of your copy may be at different stages in the sales process. So in addition to a "follow us" option, always a good idea to consider a menu of specific offers -- offers will help to motivate the next step. Great points John. Too many marketers don’t think about the LOGICAL next step. In addition, it’s also true that viewers of your copy may be at different stages in the sales process. So in addition to a “follow us” option, always a good idea to consider a menu of specific offers — offers will help to motivate the next step.

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