Marketing managers are often looking to hire new writers, but they don’t like being assailed by them in networking situations. A few words to the wise marketing communications writer. I’m pleased to be attending a networking mixer for the San Diego chapter of the American Marketing Association this evening, which will combine a presentation by [...]
People won’t read all the way through your 250-word press release, but they will read your 1000-word story. Can your marketing communications writer deliver a story for you? Susan Straight, professor of creative writing at University of California at Riverside, posted an editorial in the Los Angeles Times: Over the years, some [...]
You and your marketing communications writer should agree on an outline for larger projects. It’s helpful for business purposes, but sometimes it’s a creative pothole. Have you ever watched somebody hang a picture or organize a workbench in a way that worked, but was alien to you? “It would never have occurred to me to [...]
While most job-seekers rely on a résumé to describe who they are and where they’ve been, professional marketing communications writers often prefer a marketing piece more akin to a brochure. Do you ever ask for a freelance writer’s résumé? What for? Most freelance writers don’t deal in résumés. In some large companies, the function of [...]
Half the art to getting found on the Web involves putting out great content. Your marketing communications writer needs to know this and produce accordingly. A post at Problogger this week extols the virtues of linking to other content on the Web: Linking reinforces the relationships – both human and digital – that make the [...]
Re-purposing content is part of the art of marketing. Have your marketing communications writer convert big-bite content into multiple smaller pieces and put them into different channels. “We have a white paper, but it’s too long for this day and age.” Of course, the engineer or executive who wrote the paper doesn’t think that, but [...]
When is a piece too short? When is it too long? Your marketing communications writer needs to factor length and page-/word-count into how she writes for you. Last night I attended a presentation at my son’s high school. Two presenters spoke in sequence, both with slide decks. Each spoke for 20 minutes, but I felt [...]
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