Comments on: Thought Leadership, and Other Outdated Concepts http://ventajamarketing.com/writingblog/2009/08/thought-leadership-and-other-outdated-concepts/ For Marketing Managers Who Want More from Their Writers and Their Content Mon, 27 Feb 2012 17:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John White http://ventajamarketing.com/writingblog/2009/08/thought-leadership-and-other-outdated-concepts/comment-page-1/#comment-330 John White Mon, 08 Feb 2010 15:09:53 +0000 http://ventajamarketing.com/writingblog/?p=430#comment-330 Maybe these folks should just be honest and say, "Look at the arrows in our back. They're why we think the market will move in this other direction." Still, it's hard to dismiss out of hand the fervor of the exec who says, "Nobody else is doing the stuff we're doing. We've got to tell this story somehow and show that we're in the vanguard." That's usually when the term "thought leadership" first comes up. Maybe these folks should just be honest and say, “Look at the arrows in our back. They’re why we think the market will move in this other direction.”

Still, it’s hard to dismiss out of hand the fervor of the exec who says, “Nobody else is doing the stuff we’re doing. We’ve got to tell this story somehow and show that we’re in the vanguard.” That’s usually when the term “thought leadership” first comes up.

]]> By: Mark McClure http://ventajamarketing.com/writingblog/2009/08/thought-leadership-and-other-outdated-concepts/comment-page-1/#comment-329 Mark McClure Sun, 07 Feb 2010 06:42:13 +0000 http://ventajamarketing.com/writingblog/?p=430#comment-329 I always suspected that the term "thought leadership" was a tad pretentious, even contemptuous. In these days of p2p sharing it seems that "thought seeders" is a more appropriate term. Social proof is becoming a powerful distributive function and not something the marketing department can lock up in a web site or brochure. I always suspected that the term “thought leadership” was a tad pretentious, even contemptuous.

In these days of p2p sharing it seems that “thought seeders” is a more appropriate term.

Social proof is becoming a powerful distributive function and not something the marketing department can lock up in a web site or brochure.

]]> By: Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4) http://ventajamarketing.com/writingblog/2009/08/thought-leadership-and-other-outdated-concepts/comment-page-1/#comment-327 Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4) Mon, 01 Feb 2010 21:50:28 +0000 http://ventajamarketing.com/writingblog/?p=430#comment-327 [...] an organizational transformation or demonstrate thought-leadership (see my scoffing about that elsewhere), all bets are off. Opinions will vary from one end of our C-suite to the [...] [...] an organizational transformation or demonstrate thought-leadership (see my scoffing about that elsewhere), all bets are off. Opinions will vary from one end of our C-suite to the [...]

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