Comments on: 5 Steps Your Marketing Writer Should Follow http://ventajamarketing.com/writingblog/2009/08/5-steps-your-marketing-writer-should-follow/ For Marketing Managers Who Want More from Their Writers and Their Content Mon, 19 Sep 2011 21:00:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rita's Blog » Cross Post #1–How to Hire a Writer http://ventajamarketing.com/writingblog/2009/08/5-steps-your-marketing-writer-should-follow/comment-page-1/#comment-336 Rita's Blog » Cross Post #1–How to Hire a Writer Thu, 18 Feb 2010 00:50:45 +0000 http://ventajamarketing.com/writingblog/?p=517#comment-336 [...] White, marketing writer for venTAJAmarketing, discusses each of these documents in How to Hire a Writer, and why writers need to submit them to their clients, and why clients need to request them of [...] [...] White, marketing writer for venTAJAmarketing, discusses each of these documents in How to Hire a Writer, and why writers need to submit them to their clients, and why clients need to request them of [...]

]]> By: Friday Link Love @ ProStylus: The Blog http://ventajamarketing.com/writingblog/2009/08/5-steps-your-marketing-writer-should-follow/comment-page-1/#comment-157 Friday Link Love @ ProStylus: The Blog Fri, 04 Sep 2009 22:16:51 +0000 http://ventajamarketing.com/writingblog/?p=517#comment-157 [...] How to spot a writer From authentic bloggers, we go to authentic marketing writers. A post by John White on the aptly named How to Hire a Writer blog, recommends you ask prospective freelancers about their method. [...] [...] How to spot a writer From authentic bloggers, we go to authentic marketing writers. A post by John White on the aptly named How to Hire a Writer blog, recommends you ask prospective freelancers about their method. [...]

]]> By: John White http://ventajamarketing.com/writingblog/2009/08/5-steps-your-marketing-writer-should-follow/comment-page-1/#comment-155 John White Tue, 01 Sep 2009 14:48:57 +0000 http://ventajamarketing.com/writingblog/?p=517#comment-155 @Dan: Good point. The essence of the thing is to avoid going too far down the wrong path (upcoming post on that). Professional writers know multiple ways to insure themselves against that risk. @Dan: Good point. The essence of the thing is to avoid going too far down the wrong path (upcoming post on that). Professional writers know multiple ways to insure themselves against that risk.

]]> By: Dan McCarthy http://ventajamarketing.com/writingblog/2009/08/5-steps-your-marketing-writer-should-follow/comment-page-1/#comment-154 Dan McCarthy Tue, 01 Sep 2009 13:54:25 +0000 http://ventajamarketing.com/writingblog/?p=517#comment-154 John, It's always encouraging to see other writers share the methodologies I practice. This is exactly the process I follow. I'll skip #3 sometimes, but I find it essential for longer projects like brochures and white papers. One additional step I'll occasionally take - let's call it 3.5 - is to submit the first couple sections of a draft to ensure the client likes the general tone of the piece. I find this a valuable step when I write 12+ page strategic marketing brochures for clients. I've made it a practice to discuss only the first two inside spreads before work continues on the rest of the brochure. In addition to ensuring the brochure opens with the right tone and context, this approach also helps clients ease into the review process rather than tackling a big honking draft all at once. I also learn their preferences and prejudices regarding wording, tone and style early, which saves a lot of editing and rework later on. John,

It’s always encouraging to see other writers share the methodologies I practice. This is exactly the process I follow. I’ll skip #3 sometimes, but I find it essential for longer projects like brochures and white papers.

One additional step I’ll occasionally take – let’s call it 3.5 – is to submit the first couple sections of a draft to ensure the client likes the general tone of the piece.

I find this a valuable step when I write 12+ page strategic marketing brochures for clients. I’ve made it a practice to discuss only the first two inside spreads before work continues on the rest of the brochure.

In addition to ensuring the brochure opens with the right tone and context, this approach also helps clients ease into the review process rather than tackling a big honking draft all at once. I also learn their preferences and prejudices regarding wording, tone and style early, which saves a lot of editing and rework later on.

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