Have you ever had a writer say that to you? How did you respond? More to the point: How can you be ruthless in your feedback on a draft? I consider the line a good ice breaker. I’ve used it with marketing managers and engineers who appear uneasy about the process of judging my writing. [...]
If you learn nothing else here about hiring a writer, keep this in mind: Projects live and die on how well you communicate to the writer what you want, and on how well the writer demonstrates that he understands you. But what happens when you don’t know what you want, or when you ask for [...]
One reader writes that a CPA hired him to write a white paper. Why would a CPA need a white paper? Isn’t that like writing an annual report for a hot dog vendor? Here’s the story: I did a feature story on my CPA for a neighborhood paper a couple of years ago and he [...]
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