Is Your Writer a Goldmine or a Landmine?

This post was written by John White on Fri, 24 Jul 2009 11:44:32 +0000
Posted Under: Hiring writers,rapport with writer

Goldmine:

  • thinks about your content and sends you a bag of suggestions
  • gives you freebies
  • does what she says she’ll do
  • asks to be on your newsletter distribution lists

Landmine:

  • goes talking to people in your organization when he shouldn’t
  • overwrites or ignores your changes
  • never really seems to understand your industry or technology

How do you make sure that you hire the first kind of writer and not the second?

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