Is Your Writer a Goldmine or a Landmine?

Goldmine:

• thinks about your content and sends you a bag of suggestions
• gives you freebies
• does what she says she’ll do
• asks to be on your newsletter distribution lists

Landmine:

• goes talking to people in your organization when he shouldn’t
• overwrites or ignores your changes
• never really seems to understand your industry or technology

How do you make sure that you hire the first kind of writer and not the second?

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