Do you know how powerful customer interviews can be to your content buffet? Have you spent time collecting testimonials and endorsements from your clients? In its report, “Social Media 10 x 10,” Beeline Labs calls these “the one social strategy with 10x the value of any other social media tactic.” An eVoc Insights study found [...]
What kind of criticism do you give your editor-writer? What does he do with it? This paper starts out awful and goes downhill from there. I’ve never said that to a marketing writer, but it has a funny, ironical ring to it. I would chuckle as I clicked on “Send” to deliver news like that, [...]
It’s not easy to keep your content machine fed, is it? You’re finding out that providing valuable content to your readers really does take some work, doesn’t it? When you were a kid, responsible for the family dog, your mom would holler up the staircase, “Timmy! It’s time to feed the dog again!” You remember [...]
Goldmine: thinks about your content and sends you a bag of suggestions gives you freebies does what she says she’ll do asks to be on your newsletter distribution lists Landmine: goes talking to people in your organization when he shouldn’t overwrites or ignores your changes never really seems to understand your industry or technology How [...]
“When it comes to social media marketing, engineering companies will be the last to get it,” said Mike Stelzner of WhitePaperSource renown, as we chatted about the space. Are you trying to nudge your engineering company into social media? Are you having trouble getting the engineers to go along with you? Whaddya mean by that? [...]
Do you ever feel this way? Have you ever hired a writer who felt this way? Worse yet, did somebody else in the writing process make this complaint? Sometimes it’s not just you and the writer and the subject matter expert working on your content. Sometimes an outside force like a PR agency or another [...]
What are the five most annoying things your writer can do to you? Here’s a shortlist, happily unencumbered by research but underpinned by years of dealing with writers. Go dark. How about those writers who “run silent, run deep,” don’t return your calls or e-mail, and pop back onto radar when you least expect it? [...]
Have you ever had too much content? It’s a good problem, isn’t it? Like having too much champagne in the wine cellar, or an infinitely empty stomach at an all-you-can-eat buffet. What does a Content Buffet look like? Let’s say you have a recent, huge win: a landmark new customer a long-held strategic goal reached [...]
Did you know that they talk about your content in the Bible? Really. “No one, after lighting a lamp, puts it away in a cellar nor under a basket, but on the lampstand, so that those who enter may see the light.” -Luke, 11:33 When you hire a writer to tell your story, do you [...]
(This doesn’t explain much about hiring a writer, but it’s good blogging hygiene to post off-topic every now and again.) Focused on nothing but the fortune stashed in the gas tank of his motorcycle and the brass ring of retirement in Florida, Dennis Hopper’s “Billy” character in the 1969 classic Easy Rider crows, “Wow, man, [...]
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