The last time you hired a writer for a white paper, did you have all of the information ready for her or not? Think about three scenarios before you contact – let alone hire – the writer: Ducks in a row You already have available all of the relevant material the writer will need. It [...]
Further to this month’s post on a good turn of phrase, I thought about my son’s eighth-grade teacher, who decries the use of “dead words” and deducts points for them on his essays. I applauded that, though I’d never heard the term “dead words” before. I asked my son for more information. “Basically,” he said, [...]
We’ve been breathing our own exhaust/drinking our own KoolAid/eating our own dog food all this time. Our new writer hasn’t. Actually, that’s a good thing. Funny how several of us are quick to reject the writer’s tainted perspective on our products and specialties just because ‘taint ours.
Our operations manager was talking to the VP of marketing of a client about whom we had just written a case study. I was on the call because I had tried unsuccessfully for several months to get the VP to review and approve the draft of this case study that hadn’t gone all that well, [...]