http://ventajamarketing.com/writingblog/2009/04/a-case-study-that-didnt-go-well/ For Marketing Managers Who Want More from Their Writers and Their Content Mon, 19 Sep 2011 21:00:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ventajamarketing.com/writingblog/2009/04/a-case-study-that-didnt-go-well/comment-page-1/#comment-88 John White Sat, 09 May 2009 14:09:18 +0000 http://ventajamarketing.com/writingblog/?p=87#comment-88 I find that, when Sales drives them, Sales seems to push to get them finished. I find that, when Sales drives them, Sales seems to push to get them finished.

]]> http://ventajamarketing.com/writingblog/2009/04/a-case-study-that-didnt-go-well/comment-page-1/#comment-87 Suzannah Sat, 09 May 2009 02:01:17 +0000 http://ventajamarketing.com/writingblog/?p=87#comment-87 Ah, case studies. The most important marketing task to the company when it's assigned, and the least important when it needs to be read/edited/approved. I wonder how many case studies are dying a slow death in inboxes everywhere, until the point where they are no longer relevant. What do you think, John? Ah, case studies. The most important marketing task to the company when it’s assigned, and the least important when it needs to be read/edited/approved. I wonder how many case studies are dying a slow death in inboxes everywhere, until the point where they are no longer relevant. What do you think, John?

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