Review loops rarely go fast enough for me.
I spend a lot of time reminding – “pestering” is a less compassionate way of putting it – reviewers to turn copy around, because writers need time to incorporate changes, and some reviewers forget that until the eleventh hour, then expect final copy in no time flat.
An “E” [...]
Sound familiar? You desperately want to tell the galaxy that your product or service has just saved Reuters or Deutsche Bank or Unilever $35 jillion.
But it’s not allowed. Your client:
doesn’t grant endorsements or permit vendors to use its name in success stories;
won’t do a joint press release with you, or allow you to use its [...]
When you hire a writer, do you make it a “complex sale”?
An example of a complex sale is the purchase of equipment for building a space shuttle. Candidates for your business need to be ready for a long sales cycle, multiple decision-makers, plenty of competition and lots of review cycles.
You can drag out the process [...]
A chief technology officer and a VP of Engineering were talking about an upcoming product launch. Both agreed that the new features were a big leap forward, worthy of a white paper.
“We’ll need a white paper to explain the advantages,” said one. “We need to get existing customers to upgrade, but they won’t do it [...]
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