Giving the Readers Value

This post was written by John White on Thu, 18 Dec 2008 08:47:53 +0000
Posted Under: marketing manager,personality,value in content

The engineering manager, the marketing communications manager and I all agree that the content we post on the developer network web site needs to be “valuable”. That’s a Web 2.0 commandment, particularly for an audience as hype-averse as software developers.

However, we’re having trouble agreeing on what constitutes “valuable” content.

And we haven’t figured out the right voice and personality for the content.

The developers, of course, already know what they want in the site. We just haven’t gotten around to asking them their opinion yet.

That reminds me of a couple of messages I need to send…

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