The engineering manager, the marketing communications manager and I all agree that the content we post on the developer network web site needs to be “valuable”. That’s a Web 2.0 commandment, particularly for an audience as hype-averse as software developers. However, we’re having trouble agreeing on what constitutes “valuable” content. And we haven’t figured out [...]
…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research [...]
Have you ever owned the budget while somebody else owned the content? It’s a bit like buying cake for other people, yet being unable to ensure that they eat it, isn’t it? One of our engineering managers had a vision for a user networking site and a budget to get content written for it. You [...]
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