Corporate life is one slide deck after another. The success of a marketing manager is often measured by how well we design, organize and circulate them. There’s no denying, though, that most slide decks – pardon me for avoiding the trademarked term, “P****P***t,” from the company in Redmond – are pretty dry. There’s also no [...]
I probably sounded a bit cranky in the note I sent that new writer. It wasn’t my intention, but it may have come off that way. She wrote: “I’m just now in the marketing phase of my freelance copywriting business. How can I get past the ‘no experience and small portfolio’ problem to even get [...]
What’s the best recommendation you’ve ever given for a writer (or any colleague, for that matter)? If I ask you for a recommendation on Claudia, what do I want to hear most of all? I want to hear, “She does good work, and I’ll guarantee it.” You can go on and on with lots of [...]
We have an ongoing series of news articles for a technology client, and the writer is in this for the long haul. He even signed a one-year contract. He knows the client and the client knows him, and it’s a good fit. It has taken longer than anticipated to crank out the articles – mostly [...]
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