I had a progressive roommate in San Francisco (is there any other kind?) who introduced me to the title concept. “The only way to hang on is to let go,” she intoned, in her sharpest new-age accent. Are we ready to do that with our content? Are you ready to tell your boss that you’re [...]
“Do you ever get tired of writing?” One writer has done several projects for us: three case studies and a white paper in the past few months. We were on a call to review a draft of the paper the other day when I casually posed that question. He laughed out loud and quoted American [...]
A fellow marketing manager – let’s call her Matilda – was stuck between the rock of her obligation to product managers to generate technical white papers and the hard place of an engineering group with little confidence in her ability to come up with meaty content. This is not uncommon (you should pardon the double [...]
Does that phrase echo in your brain when you think about hiring a freelance writer? I saw it on a writing blog the other day. Nobody likes unreliability in anyone – a stockbroker, a teacher, a spouse – least of all when somebody else downstream is depending on a delivery. Do you have reliability-problems with [...]
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