More Brands from Emerging Countries in Top 100
Keep your eye on brands from emerging countries.
It won’t be Microsoft, BP, Siemens and Toshiba forever, you know. Eventually, brands from emerging economies will become household names, even in Western households. It happened before with the likes of Datsun, Honda and Saab, and it’s happening now with the likes of China Mobile (wireless carrier), Petrobras (oil and energy) and Baidu (search engine).
Read all about it in “Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands“. Excerpt:
BRIC Makes a Showing
The BRIC (Brazil, Russia, India and China) nations, the four developing economies many experts predict will be the world’s most important in years to come, all had brands on this year’s Top 100. The first Indian brand, bank ICICI, enters the Top 100 at number 45.This is the first year that all members of the BRIC nations have been represented with entrants from China, Russia and Brazil. These brands include China Mobile (number 8), as well as Chinese oil and gas company PetroChina (number 51) and Chinese search engine Baidu (number 75).
The Chinese brands are joined by two telecommunications brands from Russia, MTS (number 72) and Beeline (number 92), the Brazilian oil and gas company Petrobras (number 73) and the bank Bradesco (number 98).
Watch that space.